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In celebration of 4/20, Wingstop partnered with MYCOMEUP MEDIA to hit the streets of London for a flavour-filled takeover. Led by creator Krystal, the campaign captured the voice of the people live from Hyde Park asking the crowd what flavours they were craving and serving Wingstop’s own bold menu as the punchline. The result: a culturally timed campaign that brought spice, humour, and hype to the streets.
Wingstop wanted to tap into the cultural moment of 4/20 in a way that was playful, shareable, and on-brand. The goal was to engage a younger audience through real-time social content that tied back to Wingstop’s signature flavours without feeling forced or overly branded.
We activated creator Krystal to host a street-style flavour hunt during the annual 4/20 gathering in Hyde Park. With mic in hand, she interviewed attendees on what flavours they had on their lips setting up a punchy twist as Wingstop’s flavours took centre stage. The content was cut into a fast-paced social video optimised for Reels, blending live culture, comedy, and crisp brand messaging in one.
Results
365K+ Reels views.
1,000+ organic comments and shares.
Street interview activation.
Timely cultural relevance tied to 4/20 audience .
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