Nando’s and Three UK partnered to promote an exclusive in-restaurant offer via the #ThreePlus Rewards App. The goal was to drive downloads and app engagement while positioning Nando’s as an exciting, rewards-driven dining destination—particularly among Gen Z and student audiences who value deals and discovery.
The challenge was to communicate this in a way that felt native to TikTok and Instagram culture, while still maintaining the flame-grilled, feel-good spirit of Nando’s.
We developed a short-form campaign centred around The Nando’s Hack—a punchy, visually-led narrative designed to feel like insider knowledge. The creative combined sensory close-ups of PERi-PERi dishes in real-life settings, a direct call to action highlighting the ThreePlus offer, scroll-stopping transitions, music and tone tailored for mobile-first viewing, and strategic use of creator POV to ground the content in relatability and trust.
Total Views: 75,000+ across all videos
Engagement Rate: Averaged 4.6%
Standout Content: “Comments showed high interest in the offer and excitement about using the app.
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