The Nando’s x Three UK Campaign

Challenge:

Nando’s and Three UK partnered to promote an exclusive in-restaurant offer via the #ThreePlus Rewards App. The goal was to drive downloads and app engagement while positioning Nando’s as an exciting, rewards-driven dining destination—particularly among Gen Z and student audiences who value deals and discovery.

The challenge was to communicate this in a way that felt native to TikTok and Instagram culture, while still maintaining the flame-grilled, feel-good spirit of Nando’s.

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What:

We developed a short-form campaign centred around The Nando’s Hack—a punchy, visually-led narrative designed to feel like insider knowledge. The creative combined sensory close-ups of PERi-PERi dishes in real-life settings, a direct call to action highlighting the ThreePlus offer, scroll-stopping transitions, music and tone tailored for mobile-first viewing, and strategic use of creator POV to ground the content in relatability and trust.

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Results:

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Total Views: 75,000+ across all videos

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‍Engagement Rate: Averaged 4.6%

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Standout Content: “Comments showed high interest in the offer and excitement about using the app.

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