To launch 7UP Zero Sugar’s refreshed brand positioning, we partnered with PepsiCo to create a flavour-forward food moment led by The Notty Chef. Blending comedy, culture, and kitchen creativity, we delivered a high-impact video that brought the “Zero Expectations, 100% Flavour” ethos to life through recipe content rooted in spice, refreshment, and zero compromise.
7UP wanted to activate its “Zero Expectations” campaign through creator content that felt fresh, entertaining, and native to TikTok and Instagram Reels. The goal was to reach Gen Z and multicultural audiences by turning flavour into storytelling with product integration that felt natural, not forced.
We developed a creative recipe brief in-house and cast The Notty Chef to bring the concept to life through his signature storytelling style. The content featured a 7UP Zero-cured salmon dish paired with a refreshing jackfruit vinegar mocktail heroing 7UP as both an ingredient and a flavour amplifier. The final edit was bold, playful, and built for high engagement across social.
Results
Custom recipes: 7UP Zero-cured salmon & jackfruit vinegar mocktail.
750K+ combined views across Instagram.
2,000+ comments and shares.