7UP Zero Sugar

What:

To launch 7UP Zero Sugar’s refreshed brand positioning, we partnered with PepsiCo to create a flavour-forward food moment led by The Notty Chef. Blending comedy, culture, and kitchen creativity, we delivered a high-impact video that brought the “Zero Expectations, 100% Flavour” ethos to life through recipe content rooted in spice, refreshment, and zero compromise.

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Challenge:

7UP wanted to activate its “Zero Expectations” campaign through creator content that felt fresh, entertaining, and native to TikTok and Instagram Reels. The goal was to reach Gen Z and multicultural audiences by turning flavour into storytelling  with product integration that felt natural, not forced.

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How:

We developed a creative recipe brief in-house and cast The Notty Chef to bring the concept to life through his signature storytelling style. The content featured a 7UP Zero-cured salmon dish paired with a refreshing jackfruit vinegar mocktail heroing 7UP as both an ingredient and a flavour amplifier. The final edit was bold, playful, and built for high engagement across social.

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Results

Custom recipes: 7UP Zero-cured salmon & jackfruit vinegar mocktail.

750K+ combined views across Instagram.

2,000+ comments and shares.

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