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To spotlight the launch of their new Jalfrezi Beans flavour, Heinz partnered with MYCOMEUP MEDIA to reimagine the nation’s most iconic dish beans on toast with a cultural twist. We tapped into our food creator network to deliver bold recipe spins designed to engage diverse Gen Z audiences and drive virality on TikTok.
To spotlight the launch of their new Jalfrezi Beans flavour, Heinz partnered with MYCOMEUP MEDIA to reimagine the nation’s most iconic dish beans on toast with a cultural twist. We tapped into our food creator network to deliver bold recipe spins designed to engage diverse Gen Z audiences and drive virality on TikTok.
Heinz wanted to modernise the image of their baked beans and create cultural relevance for their new flavour drop. The objective was to move beyond the traditional plate and show how Heinz could be part of globally inspired meals that reflect the UK’s multicultural food scene.
Results
2 original TikTok recipe videos created
1.6M+ views on Garlic Naan Beans on Toast
1.7M+ views on Caribbean Breakfast Plate
3.3M+ total views across both videos
2,000+ organic comments and shares
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