Tesco Campaign (UGC Ideation)

Challenge

‍

Tesco wanted to shift perception around the quality of their food and stand out on social by tapping into trending Gen Z behaviours. Their existing agency content looked good but wasn’t delivering performance often missing algorithm-savvy execution and emotional storytelling. Tesco needed thumb-stopping, high-performing creator-led content that felt fresh, modern, and entertaining.

‍

What We Did

‍

We developed a campaign using our exclusive roster of food creators to concept, script and produce a series of short-form videos designed to boost Tesco’s relevance among Gen-Z audiences.

‍

Leaning into the insight that young consumers are embracing their “hosting era”, we created multiple content strands tailored to key behaviours:

‍

Enter Your Hosting Era – Positioned Tesco as the go-to for stress-free, IG-worthy gatherings with themed recipes and helpful hacks.

‍

Better Than AI Challenge – Challenged creators to remake viral AI recipes using only real Tesco ingredients, sparking conversation and showcasing product quality.

‍

Michelin Meal Deal – A humorous, high-quality twist on the classic Tesco meal deal, turning grab-and-go favourites into gourmet-style plates.

‍

Our team led everything from brief development and ideation to creator management, content strategy, and delivery across multiple platforms.

‍

Results

‍

‍Creators Involved: @TheNottyChef, @TheLeglessLamb, @EatWithEbs, @TheSunGlowKitchen.

‍

‍Formats Produced: 30s vertical videos optimised for TikTok and Instagram.‍

‍

‍Client Feedback: Tesco praised the strategic alignment of content with their core brand platform, It’s not a little thing. It’s everything.

‍