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Grace Foods wanted to deepen brand connection with the UK’s Gen Z and Millennial food lovers by showcasing how their classic Caribbean ingredients could be used in quick, flavour-packed meals. The challenge was to make the brand feel both authentic and accessible, all while driving strong social engagement.
We partnered directly with Grace Foods to deliver a creator-led series of short-form recipe videos that celebrated bold Caribbean flavours. Our team oversaw the creative development, campaign structure and content execution—pairing the brief with a creator who could deliver high-impact food visuals and narrative storytelling.
Each reel spotlighted Grace Foods' hero products in easy-to-follow dishes, turning everyday meals into craveable Caribbean experiences. We ensured the brand message was baked into every piece of content without losing entertainment value.
Grace Foods wanted to deepen brand connection with the UK’s Gen Z and Millennial food lovers by showcasing how their classic Caribbean ingredients could be used in quick, flavour-packed meals. The challenge was to make the brand feel both authentic and accessible, all while driving strong social engagement.
Total Views: 148,000+ across all videos
Engagement Rate: Averaged 4.6%
Standout Content: “Jerk Spiced Veggie Wraps” reel led with 60,000+ views and 1,200+ likes.
Audience Sentiment: Comments highlighted the “spice”, “authenticity” and “flavour inspiration” the series delivered
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