BELLY MUST GO & 4/20 DAY VOX POPS

What:

Develop engaging, creator-led Vox Pops for “The Belly Must Go” and “420 Day” campaigns, aimed at captivating new and existing Gen Z audiences on Instagram and TikTok.

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How:

To celebrate and promote the Wing launch, host two action- packed days filled with challenges and immersive on-site Vox Pops to capture real reactions to the signature flavours.

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Challenge:

In partnership with two of MYCOMEUP’s exclusive lifestyle creators, Krystal D’Anjou (@_krystaxl_) and Mina Simone (@minaasimone), we’ve created a series of engaging content. This includes live coverage from London’s Hyde Park and a full day of activities and challenges.

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