Pho Restaurant - Solo Date (Vegan)

Challenge

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Pho Restaurants aimed to spotlight their extensive vegan offerings and position their venues as welcoming spaces for solo diners. The objective was to create content that resonated with individuals seeking comfortable and inclusive dining experiences, particularly those exploring plant-based options.

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What We Did

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Collaborating directly with Pho, MYCOMEUP conceptualised and produced a content series titled “Solo Date with Pho.” The campaign featured engaging short-form videos showcasing solo diners enjoying Pho’s vegan dishes, emphasising the brand’s commitment to inclusivity and the quality of their plant-based menu. The content was tailored for TikTok and Instagram, aligning with current social media trends and user behaviours.

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Results

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Total Views: Over 200,000 across TikTok and Instagram.

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Engagement Rate: Approximately 5.5%

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Brand Impact:The campaign successfully positioned Pho as a go-to destination for solo diners. and those seeking quality vegan meals.

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The “Solo Date with Pho” campaign effectively showcased Pho’s dedication to providing inclusive dining experiences and highlighted their diverse vegan menu, reinforcing the brand’s appeal to a broad audience.

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