Channel 4 (TikTok)- Christmas Treats

The Challenge

Channel 4 wanted to connect with a younger audience during the festive period by creating reactive and humorous content that felt culturally relevant and platform-native. The goal was to spark engagement across TikTok through street-style vox-pops that captured public opinion on all things Christmas.

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What We Did

We developed and produced a festive street vox pop series featuring rising comedic talent Benny J, a creator known for his quick wit and magnetic on-screen presence. MYCOMEUP handled the concept, scripting, talent direction, and production for all five videos. The content captured spontaneous public reactions to Christmas dilemmas  from controversial food takes to awkward family moments  all framed through Benny’s playful lens.

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The Results

5 videos released across Channel 4’s official TikTok.

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Over 1.2 million combined views.

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‍1,000+ comments.

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