JBL- Style Meets Sound

The Challenge

To support the launch of the JBL Clip  a compact, portable Bluetooth speaker JBL sought to raise awareness among Gen Z consumers by aligning the product with lifestyle-led, trend-savvy content. The goal was to introduce the speaker as the go-to audio accessory for fashion-forward, music-loving audiences.

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What We Did

Working with the agency, MYCOMEUP MEDIA cast Krystal, a creator known for her style-focused and culturally on-point content. We directed and produced two visually dynamic Reels that seamlessly incorporated the JBL Clip into everyday moments from outfit transitions to streetwear-inspired audio storytelling. The content highlighted the product’s portability, design, and sound quality in a way that felt native to the platform and Krystal’s aesthetic.

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The Results

2 branded Reels showcasing the JBL Clip in real-life lifestyle use.

Over 2.7 million combined organic views.

Reinforced JBL’s relevance with a younger demographic through aspirational creator content.

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